Dictatorship Or Democracy?

[Stephen]

Originally Posted by Fidel Castro

I think it depends on the product. I work in the digital advertising industry, which is much different and more affordable than mobile advertising. For instance, the Facebook advertising strategy I laid out would not break a budget and would not require 20K.

Especially with a targeted demographic and not blanketing the market, you're foregoing a lot of money that others spend on blanketing a market.

We don't blanket the market -- although I was speaking about US traffic specifically. It's not reasonable to use Facebook's media buying features as a comparison. They have intentionally configured their UI so that it looks like their CPMs and CPIs are cheaper than competitors. We have had many clients tell us our traffic (with our own DSP; we don't re-buy traffic) is higher quality than Facebook.