Dictatorship Or Democracy?

[Kohola_KinG]

Originally Posted by BlueMelon

Graal PC was huge, but like every game there is a decline. Graal PC has been on the decline for a while now (pointing out the obvious).

Exactly my point. And not every game there is a decline. Infact.. Some games have been out for years and still growing.

My point is, advertise the game and improve the servers and the playercount will rise again. We both know this to be true.

[Supaman771]

Originally Posted by Kohola_KinG

My point is, advertise the game and improve the servers and the playercount will rise again. We both know this to be true.

I'd play more if my 70+-4ms connection (just pingtested) to Texas wasn't doubled and more by Graal servers.

That's just me.

[Godzilla]

Originally Posted by Kohola_KinG

Exactly my point. And not every game there is a decline. Infact.. Some games have been out for years and still growing.

My point is, advertise the game and improve the servers and the playercount will rise again. We both know this to be true.

Advertisement will bring players to the game but don't expect it to FLOCK in numbers. Graal just doesn't compete to the games that are offered now-a-days. Especially when a 1-3month gold subscription is more than half the decent games.

[Kohola_KinG]

Originally Posted by Godzilla

Advertisement will bring players to the game but don't expect it to FLOCK in numbers. Graal just doesn't compete to the games that are offered now-a-days. Especially when a 1-3month gold subscription is more than half the decent games.

With the "Right" advertisement it will bring a lot of players to the game. It also has to be a long term advertisement. It's not as easy a just "advertising" you need to know how to advertise.

If done correctly, you could bring a huge influx of players to the game.

The game is currently free.

[Godzilla]

Originally Posted by Kohola_KinG

With the "Right" advertisement it will bring a lot of players to the game. It also has to be a long term advertisement. It's not as easy a just "advertising" you need to know how to advertise.

If done correctly, you could bring a huge influx of players to the game.

The game is currently free.

Free with a lot of limitations. The "Right" advertisement may never come, not because they don't care but because they can't afford it. iPhone servers are doing great because the game is now more of a "on the move" because why play 2d when you can jump out of helicopters and shoot people 2 miles away with a sniper rifle. Games have evolved, Graal's target audience has changed drasticly. The right advertisement this **** will become a club penguin look-a-like.

[Kohola_KinG]

Originally Posted by Godzilla

Free with a lot of limitations. The "Right" advertisement may never come, not because they don't care but because they can't afford it. iPhone servers are doing great because the game is now more of a "on the move" because why play 2d when you can jump out of helicopters and shoot people 2 miles away with a sniper rifle. Games have evolved, Graal's target audience has changed drasticly. The right advertisement this **** will become a club penguin look-a-like.

I'd like to think they could afford it with the amount of years they have been running and now growing on the iservers. It's not like they're spending money and gaining nothing back. It's called investment.

Also, who said it costs anything? You can advertise online with many free ways and let me tell you, some of them are the best advertisement methods to. I know a lot about advertisement because simply put, i do it. I'm an affiliate and know they lack on advertisement.

Advertisement is one of the key phases of running a business.

[Fidel Castro]

Originally Posted by Kohola_KinG

With the "Right" advertisement it will bring a lot of players to the game. It also has to be a long term advertisement. It's not as easy a just "advertising" you need to know how to advertise.

If done correctly, you could bring a huge influx of players to the game.

The game is currently free.

This is a valid point. If advertised across the right mediums reaching the right demographics it could be highly effective.

The best way to advertise IMO would be using the Facebook "lifestyle" form of advertising. I'm sure you've all seen it, based on your likes, pages visited, etc, you get those ads on your news feed or on the sidebar advertising certain things. If you look to target the 13-18 demographic that's playing online games/MMORPGs/etc, you would probably see a decent conversion rate AFTER the ad had run for at least 3 months (again, agreeing).

Advertising is surprisingly affordable. Especially with what I mentioned if you're paying per click. The user acquisition costs don't seem to be very high so if that form of advertising (and others, have to broaden your strategy) your costs really aren't that much if it does end up working.

However, I'm not sure Stefan would do this because the Facebook ads would really be better for the Facebook clients. You could split it and advertise both, though.

[Stephen]

Originally Posted by Fidel Castro

Advertising is surprisingly affordable. Especially with what I mentioned if you're paying per click. The user acquisition costs don't seem to be very high so if that form of advertising (and others, have to broaden your strategy) your costs really aren't that much if it does end up working.

I work in the mobile advertising industry -- I don't think advertising is in Graal's budget. Effective advertising typically starts at 20k a month.

[Kohola_KinG]

Originally Posted by Stephen

I work in the mobile advertising industry -- I don't think advertising is in Graal's budget. Effective advertising typically starts at 20k a month.

I dunno where you got this from but i can guarantee you that it's not 20k a month for any advertising that Graal would need.

It's simple. I know many advertising methods.

Facebook.. If you look at other gaming sites you will see they have many thousands of followers. Simple, hijack their posts gaining attention to your Facebook page. Keep doing this technique and your page will grow and you will get conversions (people joining your game). You also have the Facebook ads you can also use like Fidel said. Very effective.

Once you have that technique up and running.. You then go on Twitter and start following gamers, they see your page and if it's well set up it will catch their eyes and you get conversions yet again and followers.

Instagram.. Very effective technique that is over looked by many people. All you need to do is set up a page "Graal Online" and upload some pictures of the servers on the page. Then what you do is, search games. I did it and it brought up a like 8million gaming pictures. Now what you do is you start going through picture and liking them.. You like 100s, 1000s, tens of thousands if you want. Hell you can even like the whole 8 million. People get notifications when people like their pictures so everybody is going to see your page..

Then we have the likes of mini-site building. We already have a graal website don't we? Start SEO'ing it. Find keywords. For example... "awesome 2D games" then you go to google keyword tool, you see how many searches it gets a month in google then you analyze the competition and if it can be beaten then you go beat it and then you get that keyword ranked #1 on google so you steal all the click throughs to your website which links to your game. That simple really.

We have Youtube.. Why do we not have an official Graal Online youtube channel? You could have been building cool videos to advertise your page for around $5 off fiverr.com

We have big internet gurus promoting games. (Affiliates that are involved in games) They have a HUGE email list of gamers they send their promotions & offers out to. You pay these guys like $10, $20 to share your game and they send it out to 100s of thousands etc.

I could go on and on. Many advertising techniques that could bring in a lot of players and it doesn't even scratch the 20k.

[Stephen]

Originally Posted by Kohola_KinG

I dunno where you got this from but i can guarantee you that it's not 20k a month for any advertising that Graal would need.

Yea, you're totally right.

[Fidel Castro]

Originally Posted by Stephen

I work in the mobile advertising industry -- I don't think advertising is in Graal's budget. Effective advertising typically starts at 20k a month.

I think it depends on the product. I work in the digital advertising industry, which is much different and more affordable than mobile advertising. For instance, the Facebook advertising strategy I laid out would not break a budget and would not require 20K.

Especially with a targeted demographic and not blanketing the market, you're foregoing a lot of money that others spend on blanketing a market.

[Stephen]

Originally Posted by Fidel Castro

I think it depends on the product. I work in the digital advertising industry, which is much different and more affordable than mobile advertising. For instance, the Facebook advertising strategy I laid out would not break a budget and would not require 20K.

Especially with a targeted demographic and not blanketing the market, you're foregoing a lot of money that others spend on blanketing a market.

We don't blanket the market -- although I was speaking about US traffic specifically. It's not reasonable to use Facebook's media buying features as a comparison. They have intentionally configured their UI so that it looks like their CPMs and CPIs are cheaper than competitors. We have had many clients tell us our traffic (with our own DSP; we don't re-buy traffic) is higher quality than Facebook.