Dictatorship Or Democracy?

[Fidel Castro]

Originally Posted by Stephen

I work in the mobile advertising industry -- I don't think advertising is in Graal's budget. Effective advertising typically starts at 20k a month.

I think it depends on the product. I work in the digital advertising industry, which is much different and more affordable than mobile advertising. For instance, the Facebook advertising strategy I laid out would not break a budget and would not require 20K.

Especially with a targeted demographic and not blanketing the market, you're foregoing a lot of money that others spend on blanketing a market.

[Stephen]

Originally Posted by Fidel Castro

I think it depends on the product. I work in the digital advertising industry, which is much different and more affordable than mobile advertising. For instance, the Facebook advertising strategy I laid out would not break a budget and would not require 20K.

Especially with a targeted demographic and not blanketing the market, you're foregoing a lot of money that others spend on blanketing a market.

We don't blanket the market -- although I was speaking about US traffic specifically. It's not reasonable to use Facebook's media buying features as a comparison. They have intentionally configured their UI so that it looks like their CPMs and CPIs are cheaper than competitors. We have had many clients tell us our traffic (with our own DSP; we don't re-buy traffic) is higher quality than Facebook.

[Fidel Castro]

Originally Posted by Stephen

We don't blanket the market -- although I was speaking about US traffic specifically. It's not reasonable to use Facebook's media buying features as a comparison. They have intentionally configured their UI so that it looks like their CPMs and CPIs are cheaper than competitors. We have had many clients tell us our traffic (with our own DSP; we don't re-buy traffic) is higher quality than Facebook.

Well of course if you're spending 20K on advertising Facebook would be farther down the list of advertising strategies than something more effective (but obviously more expensive).

I don't know of too many advertising strategies that immediately give you the ROI you're looking for in the beginning. It would definitely be an investment, but there are cheaper alternatives you can use to get more insight into who you are targeting / who you should be targeting which leads to the development in (better) ways to reach them.

I guess I didn't take into account that you really can play as a trial without having to spend any money now at all. While I think that's great for those who play still, it does give into quite real and low calculations of ROI of certain strategies as you've pointed out.