Quote:
Originally Posted by Stephen
We don't blanket the market -- although I was speaking about US traffic specifically. It's not reasonable to use Facebook's media buying features as a comparison. They have intentionally configured their UI so that it looks like their CPMs and CPIs are cheaper than competitors. We have had many clients tell us our traffic (with our own DSP; we don't re-buy traffic) is higher quality than Facebook.
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Well of course if you're spending 20K on advertising Facebook would be farther down the list of advertising strategies than something more effective (but obviously more expensive).
I don't know of too many advertising strategies that immediately give you the ROI you're looking for in the beginning. It would definitely be an investment, but there are cheaper alternatives you can use to get more insight into who you are targeting / who you should be targeting which leads to the development in (better) ways to reach them.
I guess I didn't take into account that you really can play as a trial without having to spend any money now at all. While I think that's great for those who play still, it does give into quite real and low calculations of ROI of certain strategies as you've pointed out.