Guess what? PM's are OOC.
If he'd be standing in the middle of Bomboria saying this without braces, then it'd be bad. But guess what? He didn't. Unlike certain other leaders, who say stuff like 'lol' in an event :|

I tend to use the brackets even in pms - and masses while on certain tags. I hardly ever rp on screen, mainly because I tend to miss hald the text someone types and I'm usually busy enough to look away from the screen for a few seconds every now and then. If there was a history for onscreen events, it'd be different. Also, I'm not saying I don't rp onscreen if I get the chance.

When RPing, it's proper ettiquette to use brackets whenever you're doing something OOCly, even in messages.

Yes, but I think many people agree with me when I say it's better to not try to roleplay in toguilds or MM's, and save all that effort for the in-game screen. Some things make sense for having to present in a toguild. For example, it's a waste to try to have roleplaying in PM's/toguilds/or masses like "Greetings, Knight James Redson. I bring goods from the east. I will sell you this magic ring which posses the power to <insert long explanation of what a complicated ring would do> for a mere five thousand platinum coins. *displays the ring, grinning with pride*" That's roleplaying...but it really isn't needed for PM's, and if someone is accross the world and you're RPing that you're offering them this item, you can see where the "bad RPing" comes in. It would be better to not waste time and just talk OOC, and say he's selling a "Ro_ for __ plat". However, let's say a high official were to make a long announcement/speech to all the people of the kingdom. It would be nice for after each line he sends, he were to send that same line in a mass message for everyone to see (For interested roleplayers around the "world"), or in a toguild for people who read slow or went AFK. Of course, it would work just as well (and be hilarious) if you were to not re-display the speech either, and you'd have a great RPing reason by saying "You should not have fallen asleep during my speech! *smacks him with royal sceptor*" *sighs with a tear* RPing is so fun....

God I get sick of seeing these stupid arguments about "RP". Really, its been getting rediculous guys..

How comes? :(

Well, we RPed with eachother and i had to repost, thus with two players at least one repost... and with, say, five players in one room on-screen RPin, that's about 10 reposts... Possibly more...

In addition to what the cat said, not only are you likely to miss a sentence if you look away for a bit, it's also possible that something vanishes before you read it entirely. If I rp, longer sentences aren't that rare, and on-screen doesn't really support them. Also, if you're in a large group, not only will half the players talk ooc without marking it, but you'll have a hard time to guess who someone is adressing most of the time.

This is why a system and set of guidelines for onscreen roleplaying should be devised ;)
It wouldn't be hard to follow them.