There are a hundred better things you could worry about. Like the top 10:
1) How dediacted will I be to the project?
2) How dedicated will my staff be to the project?
3) How far do I plan to go, classic/hosted wise?
4) How much work is already planned?
5) What am I capable of doing?
6) How do I plan to attract good staff to my server, when they could just simply play Era?
7) What is different about my server then Era?
8) What age group of players am I planning to serve mostly?
9) How will I get players interested, without giving away to many ideas to be stolen?
10) How do I plan to keep my staff working and getting the server ready at a good rate?
"What should I name my server?", is around #79, after "Should I give global admins a level4 RC?", and before "If the staff can breath and talk at the same time, does that make them a good applicant?"
Bottom line: it doesn't matter.