Quote:
Originally Posted by Kohola_KinG
With the "Right" advertisement it will bring a lot of players to the game. It also has to be a long term advertisement. It's not as easy a just "advertising" you need to know how to advertise.
If done correctly, you could bring a huge influx of players to the game.
The game is currently free.
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This is a valid point. If advertised across the right mediums reaching the right demographics it could be highly effective.
The best way to advertise IMO would be using the Facebook "lifestyle" form of advertising. I'm sure you've all seen it, based on your likes, pages visited, etc, you get those ads on your news feed or on the sidebar advertising certain things. If you look to target the 13-18 demographic that's playing online games/MMORPGs/etc, you would probably see a decent conversion rate AFTER the ad had run for at least 3 months (again, agreeing).
Advertising is surprisingly affordable. Especially with what I mentioned if you're paying per click. The user acquisition costs don't seem to be very high so if that form of advertising (and others, have to broaden your strategy) your costs really aren't that much if it does end up working.
However, I'm not sure Stefan would do this because the Facebook ads would really be better for the Facebook clients. You could split it and advertise both, though.