Remove the wait time in-between eating food, or decrease it dramatically. If Era is actually growing in player count more content should be added for players to do, not less. Everything that can have a non-npc owner should be owned by the players. Things like the Mall don't really require any work and would have no purpose being player-owned but there is no reason Era hotel or Greenroads Cafe should not be player owned. Also, increase food prices to make working for a business actually worthwhile.