[xAndrewx]

My point of view... I see Era PC as more of a Counter Strike game that got abandoned a third of the way through.

My suggestion? Either go back to basics or progress with the CS aspect.

Basics? 1 Gang Base. All health equal. A standard speed which isn't too fast (0.6) can be increased if you go to gym (0.7) and if you run for 20 minutes you get a months worth of speed boost. Hide deaths - they're not needed. Who gives a crap?
Have fun auctions, release rare guns that can only be obtained by auctions or killing in gang bases. If you kill 10000 players inside a base, you can get this gun which costs $30,000

The CS aspect would be fun- as suggested create parties. Then have those parties be able to set up events between other gangs (i.e. gang A challenges gang B to Capture The Flag) which isn't required by a gang admin. Same principle as above- kill 10000 players inside Capture The Flag and get this gun for $30, 000.

Either suggestion - add achievements. Even silly ones (When a girl kills 10 girls she will say "I'm prettier than you."). Add a pk scoreboard with a reward each day, even if the top 10% get 100g, it's better than nothing.
Look at the tenure - clearly people are not liking the current state.