[Fiberwyre_P2P]

I think Koho still thinks it's about money. But he doesn't realize that the same amount of money would be spent whether you're able to load 9999 ammo or 999999 ammo in your gun, because ammo would cost the same, and people would still need to buy the same amount as they always would because their ammo consumption rate won't have changed (or may even increase).
The only difference is in which quantities people would buy them (1000 boxes instead of 100), and how frequently (once a week, instead of twice a day).

Like Rogue said, it's all about convenience. Nothing to do with money, or with how much ammo people use.