[Sam]

There are two main problems:
Lack of fixing the problems like Lords, escort-quests and all that stuff TSAdmin already stated.
Lack of good entertainment. I am not only talking about Events, I am talking about activity in kingdoms, role-playing and such.
There are many trials who could become paying customers, but why should they?
It's nearly impossible for low level players to get interesting items or improve their items.
I didn't see any EA or IWD the last couple of weeks in the shops. The same goes for recipes. The focus for players is only to level and to trade from each other.