Quote:
Originally Posted by Stephen
The website represents the marketing plan (or "business plan") which they're approaching. Sort self explanatory that one should follow the other.
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No, no. Not really. Do you really think a typical website design firm employs "careful market research" when designing websites for clients? I suppose they do, if you consider (a) knowing current design trends and (b) knowing website archetypes "careful market research". Using jargon like that just overcomplicates things.