[Unkownsoldier]

To fix this problem is simple, back in the old days there was bragging rights but when all the braggers left no one cared. To promote loyalty you should only be allowed to join one global guild and be able to switch only every 6 months. This would force you to be loyal to the guild if you want to play. Next you have real estate as you know of in classic there is Venture point, there should be several of those for guilds as a base and one main castle for warring. Another thing is for ever hour you have the castle taken over each member offline or online gets 1-5 gc tickets depending on activity.