[MiniOne]

The thing most businesses do is apply a exaggerated version of their product therefore attracting in people and making them wonder what may be achieved or obtained with the product. Afterward to make them continue purchasing they offer special deals to the consumer and this way most people tend to continue purchasing the product.

For Zone you would have to advertise it as a mix between games without having a breaching any copyright laws. By doing this and adding words which make it sound like it's unbelievably good, will attract players, whilst making them stay offer them a reward for joining e.g. if you join this game you will have access to blah blah blah and so on.