Quote:
Originally Posted by Tyhm
My ideas are getting buried in the Lifetime Classic thread, so I'll start a few new ones.
Advertising
Purpose: to draw new traffic to Graal (which means new people to give money to the Server Upkeep Fund)
Options: Myriad - we can go with Google Ads, old fashioned banner ads on webcomics, I'm sure there are services that offer Popups and Popunders still. Magazine ads aren't cheap, so if Unixmad's gonna buy one it should be well placed. Radio and TV ads are freaking expensive, I don't forsee that Ever happening.
Requires: Money, the ad itself
We've reached the point in Graal's lifecycle where the current playerbase can't keep the servers afloat anymore - we need a transfusion of new blood. This means we're going to need newbies, and newbies that are willing to shell out the money to upgrade.
Where do we find them?
How do we attract them?
I don't know. You guys might. Any thoughts?
Google Ads are the favorite from what I've seen.
I know Dave from Bobandgeorge.com sells ads, and they're fairly reasonably priced.
Regardless of whether or not we should be worrying about this now (please limit such opinions to the poll), anyone got a killer ad campaign idea? Preferably someone of the "And here's the animated gif" variety? Though an awesome script for an ad could still be progress...something besides Fung Si Yan dropping a bomb in front of a baddy...(though I kinda miss that intro)
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Well, for one you would want a study on the demographics of the target consumer for ad placement. The advertisement itself should draw attention. Common techniques I use in drawing attention to advertisements are contrast (catches the eye) and peculiarity (makes you wonder). It should also represent a true image of the game... wow, my roommate is wasted...... how the hell is he even walking?
Okay, for instance, I made a poster for the last CSSA movie night at UVM which was preceded by a lecture on the history of hacker subculture and phreaking. The poster was very colorful (used red + black as the major contrast). Every other poster was dull with gray/black. The information on the poster was translated to hex and the title was written in leet speak. We placed posters in all of the buildings for the college of engineering and mathematics. Unfortunately the extremely high turnout drained half of our funds allocated to movie nights (free pizza gone awry), and they're supposed to last us the rest of the year. However, the goal in advertising wasn't to make money as you can tell; it was to build a community by hosting events of interest. You could probably say that Graal could generate money by building a community in the same fashion.