[Tyhm]

(ahem...I was under the impression that money WAS going to PWs to offset server upgrades...and that owners were emailed the code to put on their site to Refer...)
But regadless of what Is, what Ought To Be is: PW owners need to get a bit of webspace, where they can upload a skinned client, and where they can let players register/subscribe accounts for Their Own Game (which also works on Graal, but shh); and somewhere around 10% of the revenue should go back to these Content Providers.

It's a great long-term solution. In the short-term: advertising? How much, if at all, should the website be fixed up first? Say, we wait a month? Time's limited....do we devote effort to the hubworld? To global quests? More to the point, will Stefan give us globalstrings in the next month? Do we revamp the administration?
Stop selling more Classic Lifetimes? Does anyone really think discontinuing the extant Lifetimes is a good idea? Start selling monthlies? By the hour? Start selling Expansion Packs?
Would it reduce overhead if all the graphics and levels were predownloaded? (convenient excuse to sell the expansions...it'd definitely lag less...)